Personas Make Users Memorable for Product Team Members

Articleed March 6th, 2015 | Lene Nielsen | Personas (DK).

Empathy needs tools to grow. Personas are intended to do so.

“When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.”

Aurora Bedford ~ Nielsen Norman Group)http://www.nngroup.com/articles/persona/

(from InfoDesign)