Jose Vittone has translated the poster to Spanish. You can find his version here:
We at Snitker & Co. are conducting a personas study aimed at companies who have used personas in their work. If you have experience with using personas we would kindly ask you to help us and fill in the questionnaire.
Jeg bad Anne-Marie Christina Thoft om at beskrive sine erfaringer med at udvikle personas til et brugerfokuseret innovationsprojekt til babyudstyrsforretningen Babysam. Her er hendes erfaringer:
PrÃ¸v at beskrive projektet i korte trÃ¦k?
BabySam er Danmarks stÃ¸rste babyudstyrskÃ¦de med 32 forretninger fordelt over hele landet. En af BabySams nÃ¸gleudfordringer er at levere en pÃ¥ den ene side kundetilpasset service af hÃ¸j kvalitet og pÃ¥ den anden side ensartet serviceydelse pÃ¥ tvÃ¦rs af salgserfaring og branchekendskab. Desuden er produktkompleksiteten og brugernes produktviden steget mÃ¦rkbart de seneste Ã¥r, hvilket stiller hÃ¸je krav til medarbejdernes viden og kompetence.
- Produces designs with superior usability characteristics.
- Provide a significant advantage during the research and conceptualisation stages of the design process.
- Photographs works better than illustrations.
- Visual storyboards are more effective in presenting task scenarios than text only versions.
In the following I will report from two studies of how people from different cultures perceive a persona description. The first study is reported here at pp. 43-46 and involved six participants from India, China and Denmark, most were young and students. This study was followed by a second study with eight participants from Japan, Brazil, France, Holland, Russia, New Zealand, Germany and USA. All were familiar with the persona method and all were usability professionals.
The persona portrayed a person working with marketing. The description was written in such a way that there were no cues in the text of age, gender and culture.
In both studies the participants were asked to: 1) read a persona description. 2) find a photo on the internet that resembled the persona. 3) write a short comment on why they had chosen this particular photo. 4) mail both photo and comment to me.
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