Personas – nu og fremover

Articleed | | Personas (DK).

En kvalitativ undersøgelse af personas som metode i en række danske virksomheder, juli 2009

Af konsulent Anne Vorre Hansen, cand. scient. anth.


1. Introduktion

1.a Undersøgelsesdesign

1.b Den kvalitative undersøgelse

2. Overordnede konklusioner

3. Personas – hvordan?

3.a Beslutningsprocessen

3.b Det konkrete arbejde med metoden

3.c Personas og holdbarhed

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New PhD Dissertation on Personas and Scenarios

Articleed | | Scenarios (UK).

Rosa Gudjonsdottir has in June 2010  defended her PhD thesis “Personas and Scenarios in Use.

Read the full dissertation here:

ABSTRACT: Personas are fictitious characters that represent the needs of the intended users, and scenarios complementing the personas describe how their needs can be met. The present doctoral thesis considers the usage of personas and scenarios and how they are used in system development projects. The study is motivated by the relative lack of empirical data on the persona method in actual use.The study was carried out in the context of a large international research project called Nepomuk and involved two conceptually dif ferent field studies. On the one hand, field studies in user settings were conducted, which aimed at Continue reading

Links from InfoDesign

Articleed | | Personas (UK), Resources.

Love, Hate, and Empathy: Why We Still Need Personas

by Kyra Edeker, Jan Moorman

UX is a relatively nascent discipline: a boisterous, hopeful, opinionated, and insightful young adult who sometimes lacks perspective. Need evidence? Just yesterday personas were a UX designers’ BFF, but today? Well, not so much.

There’s been some gossip about how they are ‘fakes’ and really don’t help build empathy. Some have even called for their total abandonment. What’s behind this trajectory from love to hate? Is there hope for personas as real empathy builders?

Read the whole article here: 


Personas: A Critical Investment For Content Strategy
Personas as the silver bullet to guarantee empathy?
“Content strategy isn’t really a discipline but a defined approach to handling an organization’s content consistently across departments and channels. It can only be effective if it becomes ubiquitous to the processes and procedures that already exist within business – communications, public relations, customer service, marketing, graphic design, IT, etc. While the defined strategy may be about content, the tactics by which we achieve our content goals are really about people. Who are we publishing content for? How will they interact with the content we present? How do they define relevancy? What is meaningful and engaging to them? Borrowing a tool that user experience and interaction designers have used for years, personas are a powerful way to not only create and implement a sound content strategy, but to facilitate its adoption by everyone in the organization.”
(Kristina Mausser a.k.a. @krismausser ~ Follow the UX Leader)


Using Personas During Design and Documentation
“(…) although demographics and task analysis play an important part in persona creation, personas are more than just a collection of user profiles and groups. You should make them as real as you can. They should embody all the human attributes you’d expect to find in your users. For example, they could be moody, very task oriented, work in a specific type of environment, or even hate the idea of referring to documentation unless they are absolutely compelled to do so.”
(Niranjan Jahagirdar and Arun Joseph Martin ~

Zombie Personas
“This is by far the nerdiest episode we ever did, so fasten your seat belts. In his session at UXcamp, Tom said: “Personas – love ‘em or hate ‘em – you can’t not use ‘em. Either you have zombies, or you have living ones.” In this recording of his session he talks about different kinds of zombies like Mirror Personas, Undead Personas, Unicorn Personas or Stupid User Personas. He gives advice on how to avoid these fellas and how to make good use of living personas during a project. As a bonus, Tom explains why 37signals doesn’t need personas at all.”
(UX Café)

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Using Storytelling to Identify Requirements – Exploring Persona-Scenarios in Context

Articleed | | Scenarios (UK).


By Sabine Madsen, Lene Nielsen

In this paper we explore the persona-scenario method as a means for requirements determination. More specifically, we investigate how the method can support groups of diverse ISD project participants in constructing and presenting multiple stories that complement each other in generating many, new, and shared understandings and design ideas. As persona-scenarios are stories about personas using IT systems we draw on narrative theory to define what a persona-scenario is and which narrative elements it should consist of. The conceptual clarification is used as an analytical lens for understanding an empirical study of a workshop that was held as a part of a large project concerned with redesign of an e-report portal for Danish governmental bodies. The aim of the workshop was to develop persona-scenarios about the future use of e-reports. Continue reading