Fiction based personas

Articleed | | Personas (UK), Resources.

Most agree that personas are built on data, but several have experimented with purely fiction-based personas. These personas are often used to explore design and generate discussion and insights in the field. There are several suggestions to use fiction, here are a couple of links for inspiration: Continue reading

Acting as Someone Like Me – personas in participatory innovation

Articleed | | Personas (UK), Scenarios (UK).

Article written for the  PIN-C 2012 conference, Melbourne, Australia.

Lene Nielsen

IT University, Copenhagen

lene@itu.dk

 

Abstract

Including users in large participatory innovation projects together with professional innovators such as designers, marketing professionals, engineers etc. puts a strain on the user that might not like to be the focus of attention.

With point of departure in two cases, one from business and a student project, the paper illustrates and discusses the use of personas as a mean to get users involved in innovation, address their needs, and be a platform that gives all participants equal involvement. Continue reading

Co-design with personas

Articleed | | Personas (UK).

The persona method is aimed at talking about the users and representing users in the design process. I (and some of my students9 have experimented with having users present in the initial design process and let users act as personas for innovation. I gave a talk about this in Chicago, Sept 2011. These are my slides from the talk at UX Masterclass in Chicago lene nielsen – codesign with personas Continue reading

Ny bog om personametoden

Articleed | | Personas (DK).

 

Endelig blev jeg færdig med min bog “Persona – brugerfokuseret design“, der er udkommet midt i august pÃ¥ Ã…rhus Universitetsforlag. I den anledning har jeg skrevet en artikel til Kommunikationsforum, som jeg ogsÃ¥ bringer her.

 

 

Guide til udvikling af personaer

Hvem er din persona?

Mennesker forholder sig helst til andre mennesker, ikke til groft forenklede typer eller segmenter. Det er hemmeligheden bag persona, en brugerfokuseret designmetode, som nu breder sig fra it til kommunikation, markedsføring og produktinnovation. Deltagere i fremtidens udviklingsprojekter må tidligt kunne se modtagerne af deres produkter for sig, hvad enten det drejer sig om en internetportal eller om møbler. Udviklere må kunne beskrive nye brugere in persona, som om de med deres forskellige holdninger, ønsker og vaner allerede var godt i gang med at føre et produkts muligheder ud i livet.

Continue reading