- Produces designs with superior usability characteristics.
- Provide a significant advantage during the research and conceptualisation stages of the design process.
- Photographs works better than illustrations.
- Visual storyboards are more effective in presenting task scenarios than text only versions.
In the research Paper – Real or Imaginary: The effectiveness of using personas in product design by Frank Long, the author investigates the effectiveness of using personas. The results showed that personas:
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