Personas Make Users Memorable for Product Team Members

Articleed by & filed under Personas (DK).

Empathy needs tools to grow. Personas are intended to do so.

“When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.”

(Aurora Bedford ~ Nielsen Norman Group)

http://www.nngroup.com/articles/persona/
(from InfoDesign)

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