New book on personas

Articleed by & filed under Personas (UK).

I am happy to announce that my book on personas is now published by Springer. The book: Personas – user focused design includes a chapter on the use of personas around the globe with contribution from Australia, Brazil, Finland, Russia, Japan, India, and UK.

The book goes through the 10 steps I have developed and describes both a number of cases and theories related to the personas method.

You can see more of the content here:

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