This experiment originates from a comment posted on the forum connected to Journal of the HCI Vistas. Here Dinesh Katre wrote; â€˜I have always found it difficult to visualize or understand the characters illustrated in the books of P. G. Woodhouse because all are British personalities and I have not lived in Briton so long to understand these personalities as they are quite culture specific.â€™ (29-01-08). This made me wonder how personas descriptions are perceived and whether culture influences the perception.
Read the article here.
An interesting pod cast on how personas can be useful to the open source community behind TYPO3. Mette BjÃ¸dstrup shows Kasper SkÃ¥rhÃ¸j, who is one of the core developers, the process behind the personas and Kasper tells how he can relate to the descriptions. Down load at:
This article was first published at HCI Vistas
I recently hosted a personas workshop aimed at innovation within dairy products. It was with some nervousness I went into a process that is quite far from IT, web design, mobile software, and the familiar boundaries of technology. Interestingly the personas method seems to function in other settings as well and â€“ more interestingly with methods from a more traditional field of innovation.
The aim of the workshop was to innovate on products or invent completely new products. The participants were a mixed crowd: engineers, anthropologists, a product designer, a chef, concept developers, and project managers. Continue reading
Personas is viewed as a method for communicating user data to all members of the design team and customers, but maybe it should rather be viewed as a process method that ensures a user centered design process.
Personas are fictitious descriptions of users based on field data. Personas encourage a user-centered design process. When design solutions are discussed the persona is inserted into various scenarios that form the point of departure for design decisions. The design of the personas method varies. Cooper, with the introduction of the goal-directed method, emphasizes detailed user descriptions (precision), while Pruitt and Grudin focus on accuracy through relations to field data. The precise persona approach sees the advantages of the method as its ability to focus design and its ability to end discussions in its capacity of being a communication tool, , , . The accurate approach , ,  focuses on a strict relationship between data and what is communicated in the personas description. Focus areas in the descriptions are: computer skills, market size and influence, activities a typical day or week in the userâ€™s life, the personaâ€™s fears and aspirations. Added are strategic and tactical reflections. Both view the method as a communication tool for data. Continue reading