I am happy to announce that my book on personas is now published by Springer. The book: Personas – user focused design includes a chapter on the use of personas around the globe with contribution from Australia, Brazil, Finland, Russia, Japan, India, and UK. Continue reading
Most agree that personas are built on data, but several have experimented with purely fiction-based personas. These personas are often used to explore design and generate discussion and insights in the field. There are several suggestions to use fiction, here are a couple of links for inspiration: Continue reading
I have collected a few articles on how to use quantitative data to establish personas. If you know of more do not hesitate to write me and I will add them to the list. Continue reading
Article written for the PIN-C 2012 conference, Melbourne, Australia.
IT University, Copenhagen
Including users in large participatory innovation projects together with professional innovators such as designers, marketing professionals, engineers etc. puts a strain on the user that might not like to be the focus of attention.
With point of departure in two cases, one from business and a student project, the paper illustrates and discusses the use of personas as a mean to get users involved in innovation, address their needs, and be a platform that gives all participants equal involvement. Continue reading
The persona method is aimed at talking about the users and representing users in the design process. I (and some of my students9 have experimented with having users present in the initial design process and let users act as personas for innovation. I gave a talk about this in Chicago, Sept 2011. These are my slides from the talk at UX Masterclass in Chicago lene nielsen – codesign with personas Continue reading
The paper ‘Is stereotyping inevitable when designing with personas‘ gives a good account on user representations and how personas risk stereotyping. The authors gives an overview of the application of personas, and discuss the psychological roots of stereotyping and why it is so powerful. Continue reading